Display-card with easel attachment.



H. J. POTTS.

DISPLAY CARD WITH EASEL ATTACHMENT.

APPLICATION FILED JUNE 2, 1914.

1,1 1 7,085. Patented Nov. 10, 1914.

wumaooao THE NORRIS PETERS CO PHrJTO-LITHQ. WASHINGTON. D. c.

, UNITED STATES PATENT OFFICE.

HOWARD J. POTTS, 0F READING, PENNSYLVANIA, A SSIGNOR TO THE GENERALADVERTISING 00., OF READING, PENNSYLVANIA, A CORPORATION OF PENN SYLVANIA.

DISPLAY-CARD WITH EASEL ATTACHMENT.

Specification of Letters Patent.

Patented Nov. 10, 1914.

Application filed June 2, 1914. Serial No. 842,373. v

To all whom it may concern:

Be it known that I, HOWARD J. Porrs, a citizen of the United States,residing at Reading, in the county of Berks and State of Pennsylvania,have invented certaln new and useful Improvements in Display-Cards withEasel Attachments, of which the following is a specification.

This invention relates particularly to advertising signs, or likedisplay cards, made up of a display facing sheet and a reinforcingbacking sheet arranged to give form and rigidity thereto; and itconsists in combining with such a device a slmple easel-leg attachmentinvolving no projection therefrom normally, though adapted toautomatically swing into operative easel position when released for thatpurpose.

The invention is fully described in connection with the accompanyingdrawings and the novel features are specifically pointed out in theclaims.

Figure 1 is a perspective rear view of an 'advertising sign or displaycard embodying my invention. Fig. 2 is an enlarged verticalcross-section of the same, showing the easel leg in operative positionas in Fig. 1; the normal closed position thereof being indicatedhowever, in dotted lines, and also an intermediate position indicatingthe manner of engaging or disengaging the free end thereof.

The drawing shows a display card which is made up of a display facing 5,as of celluloid sheeting, and a contacting backing sheet 6, preferablyof sheet metal, the marginal portions 7 of which rectangular sheets arejointly doubled-over rearwardly and clenched against the adjacent borderportions of the card, so as to tightly and rigidly unlte said sheets.The main construction thus briefly referred to is already well known inthe art, and the present invention consists in the hereinafter describedimprovements.

The purpose of my invention is to provide an improved easel legattachment to such a display card, whereby the latter may beconveniently supported in standing position when desired, while at thesame time permitting of its being conveniently suspended for display, orcompacted for shipment or storage as closely as without such attachment;and further, to secure these results with the greatest economy andsimplicity of construction and operation. To

this end, the easel leg 10 employed consist merely of a strip ofresiliently stiff sheet material such as steel or brass, capable ofspringing back to determined normal shape after being deflectedtherefrom. The length of this metal strip, as indicated, issubstantially equal to the height of the card; and its upper end 11 isrigidly secured to the upper border of the latter, by means of thedoubled-over marginal portions of the sheets as shown; while its lowerend 12 is adapted to enter an engaging pocket 13 therefor, formed midwayof the width of the card, as indicated, between the doubled-over bottommargins of the sheets and the adjacent border portion of the card; thispocket formation being readily provided by omitting the clenching atsuch midway portion. The easel leg strip 10 is so formed as to cause itslower portion to naturally project rearward of the card, as indicated inFigs. 1 and 2, when said end 12 is disengaged from the pocket 13; but itmay be readily sprung sufliciently to permit of engaging or disengagingit from said pocket, and when thus engaged it is held close to the rearWall of the card. As shown the main portion of the latter intermediateof the border portions 8 thereof, is bulged forward so as to dish thecard at the rear and thereby give sufiicient room for the engaged easelleg 10 to effectively prevent it from projecting rearwardly andinterfering with the card being laid flat upon its back as when no easelleg is provided; while when released from its engagement the leg isadapted to automatically spring to a proper supporting 7 position, andto retain it Without bracing. To provide for neatly hanging the cardwhen desired, apertures 15, 15 are provided near the attached upper endof the easel leg, through which a suspending cord, wire, or chain may bepassed, the lower end of the leg being kept engaged in the pocket 13when it is so used. The attachment thus provides a simple andsatisfactory supporting device Without at all increasing the size of thestructure and at a trifiingcost.

What I claim is 1. A display card comprising contacting sheets ofdisplay material and of flangeable backing material, the marginalportions of which are doubled-over rearwardly and clenched against theadjacent border portions thereof; and a flexible easel leg of endrigidly fixed to the upper border portion of the card, and its lower enddisengageably secured by said engaging means and adapted to springrearwardly when CllS- engaged therefrom.

In testimony whereof I am): my signature in presence of two witnesses.

HOVVARD J. POTTS.

Witnesses:

JOHN J. STRIOKLAND, P. A. BUsHoNo.

Copies of this patent may be obtained for five cents each, by addressingthe Commissioner of Patents.

Washington, 1). C.

